Focus
Thursday, January 15th, 2009Even the most successful people sometimes wonder if they could achieve more in the day. If only they could focus better.
Our unconscious mind can hold a seemingly unlimited amount of information. Our conscious minds, however, are limited by the ‘magic number 7’ – once we have around 7 items (plus or minus 2), adding anything else in will tend to make another piece of information drop out of our awareness.
You can test this by trying to recall the following number sequences, using your conscious mind, rather than any memory hooks or techniques you may know. Note your conscious mind’s capacity.
3 8 0 1
8 5 1 4 9
4 6 3 8 1 2
2 9 5 1 7 3 4
6 1 8 2 5 9 0 7
5 8 6 1 9 4 3 7 2
3 0 8 2 5 7 4 9 1 6
What can tend to happen is that, while working on one thing, something else pops into the mind to distract us. We can explain this as the result of being too busy – just too much to think about, or procrastination perhaps. Sometime this happens because we don’t particularly want to do the task, sometimes it may be our mind’s way of livening things up and trying to give us something more interesting to concentrate on.
Some people swear by focusing on the outcome of anything they decide to do and only doing one thing at a time until it’s finished. That’s not realistic in today’s world of instant communications and umpteen ways to be distracted.
An alternative is to have in mind the source rather than the outcome. As with Key Performance Indicators (KPIs), often we focus on the outcome – e.g. a company’s KPIs might be its sales, share price, or profit before tax. But focusing on what is at the source of a desired outcome can be more powerful in affecting a desired result. For example, sales can be affected by the number of clients a business has, their average spend each time they buy and the number of times they buy in a year. Getting to the source of what impacts on those factors can be more effective than just looking to increase sales. What affects a client’s decision to return to the company, what affects the price elasticity and how are the ‘touches’ that a company has with its clients managed?
Change your awareness towards the source of whatever outcome it is that you’re interested in and you’ll find yourself focusing on what’s most important. That’ll give you a better return for your time and energy.
One physiological change that can increase the ability to focus is, counter-intuitively, to use your peripheral vision. Visually, instead of focusing in on one thing, let your awareness roll out so that you are aware of everything that is on the periphery of your visual field. Rather like looking at those Magic Eye pictures, where you have to relax in order to look through the design and see the picture within.
You’ll find that as you use your peripheral vision, you’ll relax a little, your breathing will slow and quieten slightly and you’ll be able to think more quickly. This is just your system moving out of sympathetic nervous system arousal (fight or flight mode) into parasympathetic system. In this more relaxed state you’ll be able to see things more clearly, engage your memory to retrieve relevant information and you’ll feel as if you’re focusing better.
So, how to incorporate these ideas into your daily life?
Keep your Action List down to 7 items maximum. You may have tasks scheduled elsewhere, but keep your eye on just the 7 most important ones at a time. Otherwise you’ll find yourself doing the small tasks just to get them ticked off your list. This gives short-term relief only. Better to focus on up to 7 key tasks.
Focus on the source of what will create the outcome that you want, the behaviour and actions that will be most effective in the circumstances. And use peripheral vision to get into the kind of relaxed yet focused state that will enable you to choose those appropriate actions.
Like with the tightrope walker, the kind of focus that achieves results is a relaxed experience. So begin to focus with ease.
Sara Longmuir, Business and Executive Coach, SLongmuir@shirlawscoaching.com 07941 015 866



Escape to the deep powder of Valdez for the ultimate in icy hibernation. Venturing out of your snugly old hunters’ lodge, you can spend your days carving virgin tracks through hundreds of miles of majestic scenery. Surrounded by a world of white broken only by the bluest skies and emerald green pines, the Final Frontier state is about as isolated as it gets. ‘What will I do?’ you ask somewhat nervously. With snow this deep, just imagine the exhilaration you’ll feel gunning across it on a revving snow-mobile. Just keep one eye out for the odd roaming moose, wolverine or caribou. You can also sled across the crushing ice with a team of mushing dogs, meet with the endangered Polar Bears of the Chukchi Population, fish for Winter King Salmon at breathtaking fjords, or for a truly wild Alaskan experience, we can even arrange a stay in an igloo for a night or two. And with any luck, come evening you’ll be treated to spectacular kaleidoscope of Northern Lights. Phenomenal.
A quirky alternative to drinking vodka and hunting Elk, river floating is an unusual way to spend a wintery Finnish afternoon. Fully equipped with water-tight floating suits, you’ll bob down a tree-lined river watching stunning scenery from a totally unique point of view. Don’t worry about the cold, you will be bundled up within your drysuit and the adventure will be finished off with a hot toddy and buffet lunch. Vuokatti, in Finland’s stunning area of Wild Taiga on the Finnish/Russian border is the perfect spot for a week’s winter activities. Try some husky sledding and a spot of ice fishing too before snuggling up in front a crackling fire in a cosy wooden lodge.
Alpine views, deep powder and fabulous mountain scenery - welcome to Japan. Slice through crisp, white snow, fortify yourself with sushi and wind down with a relaxing soak in hot springs in an area still relatively undiscovered by the western market. The village of Happo One in the Hakuba Valley not only puts you ahead of the crowd, but provides the perfect base from which to try snow rafting and trekking, or even hot air ballooning. One of our favourite ‘must sees’ is the native snow monkey population. There are some lovely hot springs in Jigokudani, just a couple of hours away, but be warned: you’ll wrestle for the best viewing spot with these cheeky monkeys who also enjoy a hotspring soak.
Black Tomato will help you decamp to a secret Art Deco bolt-hold in the Alpine refuge of Chamonix where the ambience is sexy but snugly, and the “scene” comes to you. But it’s not all about lux lounges and sophisticated après ski – there are some wonderfully rustic delights too. In the evenings do après-ski the Black Tomato way: nip over to Italy to skidoo up a remote snowy slope and enjoy a hearty meal at a rustic mountain restaurant. Then, to top it off, we’ll send you off on a moonlit descent, complete with return lift back at to the lodge for a cocktail by the fire. During the day, adventure comes in the form of snow shoeing across forgotten forests and glaciers, ice-climbing up frozen waterfalls, or dog-sledging with the help of an eager team of huskies.
For an ice extravaganza that is well and truly out of this world, we have one word: Antarctica. Explore the desolate beauty of this white continent by rock-climbing up unchartered mountains, abseiling down huge ice cliffs and kite-surfing across windy climes. Channel the great polar explorers of times gone by at the “Scott Camp” which is an exact replica of the pyramid tents used by the man himself.
It was November, a summer’s night in Antarctica. At our camp some 2000 metres up in the polar mountains it was minus 28°c, but in the snug warmth of my tent it was only minus 23°c. The sun would be up soon, only 3 hours after it had set, and its heat would raise the temperature to a more friendly minus 15°c, warm enough to lure me out of my sleeping bag for a steaming hot breakfast of powdered porridge with hot water. Yum yum.